Commercial
EDM Effect - Budweiser
A bottle of beer and an electronic dance tune set off a viral dance craze that spreads worldwide.
The music video stars Hong Kong superstar singer-actor Eason Chan, with one of his famous tunes remixed as an EDM dance track by Dutch DJ Don Diablo. The two musicians are stuck working late in a recording studio, and Chan looks exhausted. But then a bottle of Bud spills over the recording equipment, the electricity crackles and there’s a strange new vibe in the air. Both men are pulled into the air, like puppets getting yanked by a string, and start dancing. They seem stiff and surprised at first, but then Chan cracks a smile and starts having fun. The dance is contagious, and everybody who sees it joins in.
The choreography is by Ian Eastwood
Credits
Director:
Henry Scholfield
Loom Post Production
Executive Producers
Corentin De Saedeleer
Post Coordinator
Jeff Watterson
Post Production Assistant
Jake Sanders
Agency
Head of Production
Chris Totushek
Creative Director
Stevie Laux, Joseph Saroufim
Associate Producer
Chloe McHugh
Production
Executive Producers
Jasper Thomlinson, Michael Sagol