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Commercial

EDM Effect - Budweiser

00:00 / 00:00

Editorial | Color | VFX | Finishing | Mastering

Release date: 2018-09-18

A bottle of beer and an electronic dance tune set off a viral dance craze that spreads worldwide. The music video stars Hong Kong superstar singer-actor Eason Chan, with one of his famous tunes remixed as an EDM dance track by Dutch DJ Don Diablo. The two musicians are stuck working late in a recording studio, and Chan looks exhausted. But then a bottle of Bud spills over the recording equipment, the electricity crackles and there’s a strange new vibe in the air. Both men are pulled into the air, like puppets getting yanked by a string, and start dancing. They seem stiff and surprised at first, but then Chan cracks a smile and starts having fun. The dance is contagious, and everybody who sees it joins in. The choreography is by Ian Eastwood

Credits

Director:

Henry Scholfield

Loom Post Production

Executive Producers

Corentin De Saedeleer

Producers

Terry Huynh

Post Coordinator

Jeff Watterson

Editor

Luke Lynch

Post Production Assistant

Jake Sanders

Agency

Company

Observatory

Head of Production

Chris Totushek

Creative Director

Stevie Laux, Joseph Saroufim

Associate Producer

Chloe McHugh

Production

Company

Caviar LA

Executive Producers

Jasper Thomlinson, Michael Sagol

Producers

Omar Bustos